THE BEST MOBILE DESIGN IS SUPER-SIMPLE, RELATABLE, AND MEMORABLE
As with most mobile apps, your goal is probably to make your app something instantly relatable and memorable. Your app should relay a positive image of the brand and give you a competitive edge as well in the marketplace. Getting your UI design right means that your mobile app is already doing more than half the work it was intended to do. I understand that great UI design needs to be simple but thorough – that the interface should make user interaction super-simple and effortlessly guide them from screen to screen, no matter what their end-goal.